Eva Society’s approach to interiors is guided by a unique client exercise based on ancient wisdom and science to better understand a client’s personality and inform the design. We reworked Eva Society’s holistic design process to feel more grounded in customized solutions. The new brand voice, simplified content strategy, and refreshed brand identity resulted in an elevated way of communicating a highly creative and multi-dimensional business service. The deliverables included a repositioning platform, new logo and visual brand system, and templated materials for client customization in asset creation. The project also included consultation for redesign of the website and the creation of visual and messaging guidelines to ensure consistency of the Eva Society brand. Finally, a social launch campaign, including pre- and post-launch strategic creative, unveiled the refined brand and one-of-a-kind service offering.