
Eva Society
Brand Refresh and Strategic Reposition
Brand Strategy + Repositioning
Messaging + Content
Branding, Brand System + Guidelines
Social Launch Campaign
Eva Society’s holistic approach to interior design is guided by a unique client exercise based on ancient wisdom and science, using personality to inform design choices. The new brand voice, simplified content strategy, and refreshed brand identity resulted in a simpler way of communicating a highly unique, creative, and multi-dimensional design service. Think therapy meets design!
The deliverables included a repositioning platform, new logo and visual brand system, and templated materials for client customization in asset creation. The project also included consultation for redesign of the website and the creation of visual and messaging guidelines to ensure consistency of the Eva Society brand. Finally, a social launch campaign, including pre- and post-launch strategic creative, unveiled the refined brand and one-of-a-kind service offering.
Alene Jackson Design
Brand Repositioning/Strategy: Alene Jackson, Christopher Kokinos
Creative Direction/Design, Content: Alene Jackson
Branding: Alene Jackson, Christopher Kokinos