Hudson Valley Community College sees today’s students prioritizing personalized learning, affordability, and practical experience to maximize the educational journey. They want to meet these students where they are, and take them further. Through emotive documentary-style portraits, personal testimonials, and insight from educators, we pitched a campaign positioning HVCC as the smart choice for a smarter generation.

HVCC helps students unlock opportunity and maintain a flexible lifestyle by offering individualized educational paths. The bold graphic visual system and voice, fresh palette and photography, and real-life quotes carry this campaign through sales materials and kits, online and social promotion, local environmental visibility, and branded swag for educational and community recruiting efforts. The utilization of direct testimonials from the HVCC student and staff community helps position this campaign to adapt seamlessly and grow for both internal and external audiences.