Johnson + Johnson Vision wanted to create an internal and external campaign to instill pride and demonstrate the company’s commitment to better patient outcomes, the company pipeline, and global leadership. The Made Possible campaign uses personal patient and employee storytelling to highlight the impact of this commitment. Emotional photography and messaging are always locked up within the campaign brand red story frame, personalizing the effect that outcomes have on everyday lives. We created a toolkit for both internal and external asset creation, including a flexible messaging system and art direction and design for print, video, social, and experiential/event campaign rollout. Made Possible was so successful that it was integrated globally, and the graphic elements of the campaign were woven into promotion of other J+J Vision products, becoming the overarching brand umbrella for all messaging.