In order to help reduce disposable plastic waste and create an endlessly reusable option for eating on the go, cliffset was born. cliffset is the the world's only personal, portable cutlery set that comes with its own dishwasher  —  enabling us to eat clean and carry light. The custom cleaning tool is its differentiator, as is the powder-coated stainless steel construction and its slick carrying case, which can be printed for co-branding opps. I created the cliffset brand; worked with the product development team to define the color palette; created an icon library to highlight the product’s key selling points; and created brand guidelines to roll out the visual and messaging systems for marketing and sales. I designed the packaging for cliffset and the tool’s cleaning solution, bringing them to life with a Kickstarter launch which exceeded pre-order expectations. I also designed the website and social marketing templates, and art directed the product photography and launch video.